Friðrik Steinn Friðriksson
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Experience design · MFA

Recycling Memories

When a scent or a song brings a memory to the surface.

Role and collaboration
MFA project in experience design at Konstfack.
A blue display box containing objects that connect scent, sound and memory.

Can a sensory experience bring an involuntary memory to the surface? Recycling Memories explores how smell and music can reconnect us with moments from our past.

A blue display box containing objects that connect scent, sound and memory.

The project grew out of my MFA research into memory, drawing on cognitive psychology, biology and storytelling. I interviewed people from different disciplines, including writers, artists, a mathematician and designers, about their experiences of sensory memories.

A blue display box containing objects that connect scent, sound and memory.

I used two of their stories as the starting point for a pair of objects. In the blue box, pressing a black pump releases a scent associated with a memory. Holding the wooden box to the ear reveals a faint song: a sound that feels close, yet remains difficult to grasp.

The orange box reverses this sequence. Its story begins with a song that evokes the memory of a smell. Together, the objects explore how one sensation can lead to another and how memories can be shared through an experience.

When I told visitors the stories behind the objects, some responded by sharing memories of their own. The project became a way to start personal conversations between strangers as well as an exploration of sensory memory.